CONTENT
MANAGEMENT TRAINING PROGRAM FOR CIC MANAGERS AND
DISTRICT
INFORMATION OFFICERS (DIOs) ORGANIZED BY GIFEC AT GMIC,
ON
APRIL 16, 2013, ACCRA
PRESENTATION BYMAWUTODZI KODZO
ABISSATH
DEPUTY DIRECTOR
ISD/HEAD OF IT
OUTLINE
TOPIC: INTRODUCTION TO CONTENT
CREATION AT THE DISTRIC LEVEL
•
OBJECTIVES OF
THE CICs
•
WHAT IS
CONTENT CREATION?
•
STRATEGY/APPROACH
•
DEMONSTRATION
(BLOG)
•
PRACTICAL EXERCISE
•
VISIT GOG PORTAL WWW.GHANA.GOV.GH
1. BACKGROUNG
GHANA GOVERNMENT IN 2004 ADOPTED A
POLICY TO ESTABLISH COMMUNITY INFORMATION CENTRES (CICs) IN ALL (230) NOW 275
ELECTORAL CONSTITUENCIES IN THE COUNTRY WITHIN THE FRAMEWORK OF GHANA ICT FOR ACCELERATED DEVELOPMENT (GHANA
ICT4AD).
IN 2007 THROUGH THE COLLABORATION OF MINISTRIES
OF COMMUNICATIONS, INFORMATION AND MEDIA RELATIONS, WITH THE SUPPORT OF THE UNITED NATIONS
DEVELOPMENT PROGRAMME (UNDP), TWO CIC
PILOT PROJECTS WERE INAUGURATED AT
DODOWA, DANGME WEST DISTRICT AND AT SALTPOND,
MFANTSEMAN MUNICIPAL ASSEMBLIES IN THE GREATER ACCRA AND CENTRAL REGIONS RESPECTIVELY.
BEFORE THEN SEVERAL OTHER CICs HAD BEEN
ESTABLISHED IN OTHER DISTRICTS IN VARIOUS PARTS OF THE COUNTRY. HOWEVER, THE
DODOWA AND SALTPOND CICs WERE THE FIRST PILOT PROJECTS THAT THE MINISTRY OF
INFORMATION AND MEDIA RELATIONS PLAYED
A VITAL ROLE LEADING TO THEIR COMMISSIONING BY THE THEN MINISTER FOR
INFORMATION AND NATIONAL ORIENTATION, MRS. OBOSHIE SAI COFIE IN APRIL 2007.
2.
OBJECTIVE
THE PRINCIPAL OBJECTIVES
OF THE CICs AMONG OTHER THINGS WERE/ ARE TO:
·
ASSIST
IN BRIDGING THE DIGITAL DIVIDE BETWEEN RURAL AND URBAN AND COMMUNITIES.
·
DISSEMINATE DEVELOPMENT ORIENTED INFORMATION TO RURAL COMMUNITIES, WITH
REFERENCE TO HEALTH, EDUCATION,
AGRICULTURE, ENVIRONMENT, TOURISM, LOCAL GOVERNMENT, NVESTMENT ARTS AND CULTURE ETC.
·
PROVIDE OPPORTUNITY FOR CAPCITY BUILDING
IN BASIC COMPUTYER LITERACY AND
ICTs IN HE RURAL COMMUNITIES TO ENSURE THAT RURAL DWELLERS AND THE UNDERPRIVILEGED,
ESPECIALLY THE YOUTH ARE NOT LEFT OUT OF
INFORMATION AND COMMUNICATION TECHNOLOGY REVOLUTION BLOWING ACROSS THE GLOBE
·
SUPPORT BUSINESS ACTIVITIES IN THE RURAL
COMMUNITIES BY PROVIDING MARKET INFORMATION ON IMPROVED AGRICULTURAL
PRODUCTION, AND EXTENSION SERVICES.
·
ENHANCE PEACE, UNITY AND NATIONAL
INTEGRATION FOR SOCIO-CULTURAL AND ECONOMIC PROSPERITY
OF THE PEOPLE FOR ADVANCEMENT OF THE NATION.
·
FACILITY
TO ACHIEVE THESE
OBJECTIVES, THE CICs WERE EXPECTED TO BE PROVIDED WITH THE FOLLOWING
FACILITIES:
·
COMPUTERS,
·
FAX MACHINES,
·
PRINTERS,
PHOTO COPIERS,
·
TELEPHONES,
·
TELEVISION AND RADIO SETS.
·
LIBRARY WITH BOOKS
·
INTERNET CONNECTIVITY (VIA
SATELLITE/WIRELESS OR LINKED TO NATIONAL FIBER BACKBONE. (E-GHANA PROJECT)
·
ELECTRICITY/STANDBY GENERATOR
WHAT IS CONTENT?
·
CONTENT
IS ANYTHING THAT YOU SEE ON THE INTERNET WHEN YOU CLICK YOUR MOUSE.
·
IT IS ALSO KNOWN AS DIGITAL CONTENT.
·
DIGITAL CONTENT CAN TAKE VARIOUS
FORMS I.E
·
TEXT, AUDIO, VIDEO
·
GRAPHICS, ANIMATIONS,
• IMAGES OR PHOTOGRAPHS
WHAT
IS CONTENT CREATION?
BASICALLY, CONTENT CREATION
OR CONTENT DEVELOPMENT IS BRINGING INTO BEING SOMETHING THAT DID NOT EXIST. IN
OUR CONTEXT WE CREATE WHEN WE PRODUCE ANY DOCUMENT THAT DID NOT EXIST
PREVIOUSLY. THIS CAN BE A NEWS STORY, AN ARTICLE, A PHOTOGRAPH, OR AUDIO-VISUAL DOCUMENTARY ON THE PROCEEDINGS OF YOUR MUNICIPAL OR DISTRICT SEMBLIES. YOU CAN
CREATE A CONTENT OUT OF A
TRADITIONAL FESTIVAL CELEBRATION IN YOUR
DISTRICT. THEN AFTER CREATING THE CONTENT IT MUST BE PUBLISHED
ONLINE. (WEBSITE, FACEBOOK, TWEETER YOUTUBE OR ON A BLOG.
THIS IS WHAT IS REFERRED TO AS DIGITAL
CONTENT!
WHO
CAN B A CONTENT CREATOR?
·
ANYBODY
WHO CAN READ AND WRITE CAN BE A CONTENT CREATOR
• A
JOURNAILIST, AN INFORMATION OFFICER IS A CONTENT CREATOR
• A
BLOGGER, PHOTO/VIDEOGRAPHER IS A CONTENT CREATOR ETC.
BLOGGING IS STRONGLY
RECOMMENDED FOR ALL DIOs BECAUSE WHATEVER IS POSTED ON A BLOG STAYS FOR YEARS.
ALL DISTRICT ASSEMBLIES ARE EXPECTED TO DEVELOP THEIR OWN WEBSITES WHICH MUST BE
LINIKED TO THE OFFICIAL NATIONAL WEBSITE (GHANA PORTAL) WWW.GHANA.GOV.GH BUT UNTIL THEN, ALL DIOs MUST ENDEAVOUR TO
CREATE THEIR OWN BLOGS WHERE THEY CAN POST
CONTENTS CREATED FOR THEIR DISTRICTS.
TOOLS
REQUIRED TO CREATE CONTENT
• DIOs
REQUIRE THE FOLLOWING BASIC TOOLS TO
CREATE CONTENT:
• COMPUTER/LAP
TOP/TABLET
• AUDIO
RECODER, (MOBILE PHONE)
• DIGITAL
CAMERA
• VIDEO CAMERA ETC.
STRATEGY/APPROACH
DIOs MUST CREATE CONTENT
THAT IS REVANT AND OF INTEREST TO
THEIR DISTRICTS. TO DO THIS, THE
FOLLOWING STRATEGY MUST BE CONSIDERED:
Ø
FIRST THEY MUST ASK THEMSELVES THIS QUESTION:
1. WHAT
ARE SOME OF THE ISSUES OR EVENTS THAT ARE TOPICAL AND OF INTEREST TO THE PEOPLE
OF MY DISTRIC? (FARMING/FISHING/MINING)
2. IDENTIFY DEVELOPMENT
ISSUES IN VARIOUS SECTORS OF THE ECONOMY IN THEIR DISTRICTS I.E EDUCATION, HEALTH,
AGRICULTURE, TOURISM, ENVIRONMENT, INVESTMENT OPPORTUNITIES ETC.
3. DO SOME BASIC
RESEARCH TO GATHER RELEVANT INFORMATION FOR THE CREATION OF YOUR CONTENT
4. CONDUCT AN INTERVIEW
OR A SURVEY AMONG RELIABLE SOURCE (S) FOR THE AUTHENTICY, ACCURACY AND VALIDITY
OF YOUR DATA OR INFORMATION I.E TRADITIONAL AUTHORITIES/DCEs/DEPT.HEAD ETC.
5. SUPPORT YOUR
RESEARCH FINDING OR INFORMATION WITH AUDIO/VIDIO CLIPS OR PHOTOGRAPHS ETC.
6. PROCESS, WRITE,
EDIT, FORMAT AND POST YOUR CONTENT ON
YOUR BLOG
PRACTICAL
EXERCISE
TOPIC:
• IDENTIFY
A TRADITIONAL FESTIVAL OR A TOURIST ATTRACTION IN YOUR DISTRICT AND CREATE A
CONTENT TO BE POSTED ON YOUR BLOG. (MAKE SURE YOUR BLOC IS LINKED TO THE GOG
PORTAL)
APPROACH
• ORIGIN
OF THE FESTIVAL/ LOCATION OF THE TOURIST ATTRACTION
• SIGNIFICANCE
OF THE FESTIVAL/ IS THE TOURIST ATTRACTION DEVELOPED YET? (FACILITIES)
• FREQUENCY
OF THE FESTIVAL ( ANNUAL, QUARTERLY) WHO IS IN CHARGE OF THE TOURIST
ATTRACTION? ANY REVENUE FOR THE ASSEMBLY?
• WHAT
GOES INTO THE CELEBRATION OF THE FESTIVAL (WHY AND HOW) –
• CONCLUSION
OFFICIAL
EMAIL ADDRESSES:
THANK YOU!
APRIL 12, 2013
Contact: abissath@gmail.com
Contact: abissath@gmail.com
