Wednesday, April 17, 2013


CONTENT CREATION AT THE DISTRICT LEVEL
CONTENT MANAGEMENT TRAINING PROGRAM FOR CIC MANAGERS AND
DISTRICT INFORMATION OFFICERS (DIOs) ORGANIZED BY GIFEC AT GMIC,
ON APRIL 16, 2013, ACCRA
PRESENTATION BYMAWUTODZI KODZO ABISSATH
DEPUTY DIRECTOR ISD/HEAD OF IT
OUTLINE
TOPIC: INTRODUCTION TO CONTENT CREATION AT     THE DISTRIC LEVEL
      OBJECTIVES   OF  THE CICs
      WHAT IS CONTENT CREATION?
      STRATEGY/APPROACH
      DEMONSTRATION (BLOG)
      PRACTICAL  EXERCISE
      VISIT  GOG PORTAL WWW.GHANA.GOV.GH

1.      BACKGROUNG
GHANA GOVERNMENT IN 2004 ADOPTED A POLICY TO ESTABLISH COMMUNITY INFORMATION CENTRES (CICs) IN ALL (230) NOW 275 ELECTORAL CONSTITUENCIES IN THE COUNTRY WITHIN THE FRAMEWORK OF   GHANA ICT FOR ACCELERATED DEVELOPMENT (GHANA ICT4AD).        

IN 2007 THROUGH THE COLLABORATION OF   MINISTRIES  OF COMMUNICATIONS, INFORMATION AND MEDIA RELATIONS,               WITH THE SUPPORT OF THE UNITED NATIONS DEVELOPMENT PROGRAMME (UNDP),  TWO CIC PILOT PROJECTS WERE INAUGURATED  AT DODOWA, DANGME WEST DISTRICT  AND AT SALTPOND, MFANTSEMAN MUNICIPAL ASSEMBLIES  IN   THE GREATER ACCRA AND  CENTRAL REGIONS RESPECTIVELY.

BEFORE THEN SEVERAL OTHER CICs HAD BEEN ESTABLISHED IN OTHER DISTRICTS IN VARIOUS PARTS OF THE COUNTRY. HOWEVER, THE DODOWA AND SALTPOND CICs WERE THE FIRST PILOT PROJECTS THAT THE MINISTRY OF INFORMATION AND MEDIA RELATIONS   PLAYED A VITAL ROLE LEADING TO THEIR COMMISSIONING BY THE THEN MINISTER FOR INFORMATION AND NATIONAL ORIENTATION, MRS. OBOSHIE SAI COFIE IN APRIL 2007.

2.      OBJECTIVE     
THE PRINCIPAL OBJECTIVES OF THE CICs AMONG OTHER THINGS WERE/ ARE TO:
·         ASSIST IN BRIDGING THE DIGITAL DIVIDE BETWEEN RURAL AND URBAN AND COMMUNITIES.
·         DISSEMINATE DEVELOPMENT ORIENTED  INFORMATION TO RURAL COMMUNITIES, WITH REFERENCE TO HEALTH,  EDUCATION, AGRICULTURE, ENVIRONMENT,  TOURISM,  LOCAL GOVERNMENT, NVESTMENT  ARTS AND CULTURE ETC.
·         PROVIDE OPPORTUNITY FOR CAPCITY BUILDING IN  BASIC COMPUTYER LITERACY AND ICTs  IN HE RURAL  COMMUNITIES TO ENSURE THAT  RURAL DWELLERS AND THE UNDERPRIVILEGED, ESPECIALLY THE YOUTH  ARE NOT LEFT OUT OF INFORMATION AND COMMUNICATION TECHNOLOGY REVOLUTION BLOWING ACROSS THE GLOBE
·         SUPPORT BUSINESS ACTIVITIES IN THE RURAL COMMUNITIES BY PROVIDING MARKET INFORMATION ON IMPROVED AGRICULTURAL PRODUCTION, AND EXTENSION SERVICES.
·         ENHANCE PEACE, UNITY AND NATIONAL INTEGRATION FOR SOCIO-CULTURAL AND ECONOMIC PROSPERITY OF THE PEOPLE FOR ADVANCEMENT OF THE NATION.
·         FACILITY
TO ACHIEVE THESE OBJECTIVES, THE CICs WERE EXPECTED TO BE PROVIDED WITH THE FOLLOWING FACILITIES:
·         COMPUTERS,

·          FAX MACHINES,
·          PRINTERS,  PHOTO COPIERS,
·         TELEPHONES,
·         TELEVISION AND RADIO SETS.
·          LIBRARY WITH BOOKS
·         INTERNET CONNECTIVITY (VIA SATELLITE/WIRELESS OR LINKED TO NATIONAL FIBER BACKBONE. (E-GHANA PROJECT)
·         ELECTRICITY/STANDBY GENERATOR
WHAT IS CONTENT?
·         CONTENT IS ANYTHING THAT YOU SEE ON THE INTERNET WHEN YOU CLICK YOUR MOUSE.
·          IT IS ALSO KNOWN AS DIGITAL CONTENT.
·           DIGITAL CONTENT CAN TAKE  VARIOUS  FORMS I.E
·            TEXT, AUDIO, VIDEO
·           GRAPHICS, ANIMATIONS, 
        IMAGES OR PHOTOGRAPHS
WHAT IS CONTENT CREATION?
BASICALLY, CONTENT CREATION OR CONTENT DEVELOPMENT IS BRINGING INTO BEING SOMETHING THAT DID NOT EXIST. IN OUR CONTEXT WE CREATE WHEN WE PRODUCE ANY DOCUMENT THAT DID NOT EXIST PREVIOUSLY. THIS CAN BE A NEWS STORY, AN ARTICLE, A PHOTOGRAPH, OR  AUDIO-VISUAL DOCUMENTARY ON  THE PROCEEDINGS OF  YOUR MUNICIPAL OR DISTRICT SEMBLIES. YOU CAN CREATE A CONTENT OUT OF   A TRADITIONAL  FESTIVAL CELEBRATION IN YOUR DISTRICT.  THEN AFTER  CREATING THE CONTENT IT MUST BE PUBLISHED ONLINE. (WEBSITE, FACEBOOK, TWEETER YOUTUBE OR ON A BLOG. THIS IS WHAT IS REFERRED TO AS  DIGITAL CONTENT!
WHO CAN B A CONTENT CREATOR?
·         ANYBODY WHO CAN READ AND WRITE CAN BE A CONTENT CREATOR

      A JOURNAILIST, AN INFORMATION OFFICER IS A CONTENT CREATOR
      A BLOGGER, PHOTO/VIDEOGRAPHER IS A CONTENT CREATOR ETC.
BLOGGING IS STRONGLY RECOMMENDED FOR ALL DIOs BECAUSE WHATEVER IS POSTED ON A BLOG STAYS FOR YEARS. ALL DISTRICT ASSEMBLIES ARE EXPECTED TO DEVELOP THEIR OWN WEBSITES WHICH MUST BE LINIKED TO THE OFFICIAL NATIONAL WEBSITE (GHANA PORTAL) WWW.GHANA.GOV.GH  BUT UNTIL THEN, ALL DIOs MUST ENDEAVOUR TO CREATE THEIR OWN BLOGS WHERE THEY CAN POST  CONTENTS CREATED FOR THEIR DISTRICTS.

TOOLS REQUIRED TO CREATE CONTENT
      DIOs REQUIRE THE FOLLOWING  BASIC TOOLS TO CREATE CONTENT:
      COMPUTER/LAP TOP/TABLET
      AUDIO RECODER, (MOBILE PHONE)
      DIGITAL CAMERA
       VIDEO CAMERA ETC.
STRATEGY/APPROACH
DIOs MUST CREATE CONTENT THAT IS REVANT AND OF INTEREST TO  THEIR  DISTRICTS. TO DO THIS, THE FOLLOWING STRATEGY MUST BE CONSIDERED:
Ø  FIRST  THEY MUST ASK THEMSELVES  THIS QUESTION:
1.      WHAT ARE SOME OF THE ISSUES OR EVENTS THAT ARE TOPICAL AND OF INTEREST TO THE PEOPLE OF MY DISTRIC? (FARMING/FISHING/MINING)
2. IDENTIFY DEVELOPMENT ISSUES IN VARIOUS SECTORS OF THE ECONOMY IN THEIR DISTRICTS I.E EDUCATION, HEALTH, AGRICULTURE, TOURISM, ENVIRONMENT, INVESTMENT OPPORTUNITIES ETC.
3. DO SOME BASIC RESEARCH TO GATHER RELEVANT INFORMATION FOR THE CREATION OF YOUR CONTENT
4. CONDUCT AN INTERVIEW OR A SURVEY AMONG RELIABLE SOURCE (S) FOR THE AUTHENTICY, ACCURACY AND VALIDITY OF YOUR DATA OR INFORMATION I.E TRADITIONAL AUTHORITIES/DCEs/DEPT.HEAD ETC. 
5. SUPPORT YOUR RESEARCH FINDING OR INFORMATION WITH AUDIO/VIDIO CLIPS OR PHOTOGRAPHS ETC.
6. PROCESS, WRITE, EDIT, FORMAT AND POST  YOUR CONTENT ON YOUR BLOG

PRACTICAL EXERCISE
TOPIC:
      IDENTIFY A TRADITIONAL FESTIVAL OR A TOURIST ATTRACTION IN YOUR DISTRICT AND CREATE A CONTENT TO BE POSTED ON YOUR BLOG. (MAKE SURE YOUR BLOC IS LINKED TO THE GOG PORTAL)
APPROACH
      NAME OF THE FESTIVAL/ TOURIST ATTRACTION
      ORIGIN OF THE FESTIVAL/ LOCATION OF THE TOURIST ATTRACTION
      SIGNIFICANCE OF THE FESTIVAL/ IS THE TOURIST ATTRACTION DEVELOPED YET? (FACILITIES)
      FREQUENCY OF THE FESTIVAL ( ANNUAL, QUARTERLY) WHO IS IN CHARGE OF THE TOURIST ATTRACTION? ANY REVENUE FOR THE ASSEMBLY?
      WHAT GOES INTO THE CELEBRATION OF THE FESTIVAL (WHY AND HOW) –
      CONCLUSION

GOG PORTAL: www.ghana.gov.gh
OFFICIAL EMAIL ADDRESSES:
      ISD DIRECTOR: info.isd@isd.gov.gh
      ISD PUBLISHING: info.pub@isd.gov.gh
      IT CENTRE:       itcentre@moi.gov.gh

THANK YOU!
APRIL 12, 2013
Contact: abissath@gmail.com